
The GAC Emzoom Nova brings a lower starting price to the Emzoom range while retaining the distinctive styling that makes the model stand out. It has plenty going for it on paper, but how does it fare when you get behind the wheel?
The Emzoom Nova looks different from most compact SUVs on South African roads. Personally, I find it looks more like a large hatchback than a traditional crossover SUV, but that is part of what makes its design interesting. The sharp front end, black-patterned grille, newly designed 17-inch alloy wheels and hidden manual door handles give it plenty of character. I like that GAC has taken a different approach to the styling rather than following the familiar designs we see in this segment.
Inside, the cabin is straightforward and functional. A 10.25-inch touchscreen handles the infotainment system and supports Apple CarPlay and Android Auto. The multifunction steering wheel keeps key controls within reach, while the manually adjustable seats offer a comfortable driving position.

Practicality is another consideration. The Emzoom Nova measures 4,410mm long, 1,850mm wide and 1,600mm high, with a 341-litre boot. These dimensions make it worth considering for everyday use, although there are a few areas where the cabin could be better equipped.
Power comes from a 1.5-litre turbocharged petrol engine producing 130kW and 270Nm. It sends power to the front wheels through a seven-speed dual-clutch automatic transmission. The gearbox shifts smoothly, making it easy to drive in everyday conditions.
Fuel consumption during my time with the Emzoom Nova averaged 7.8L/100km. GAC claims 6.2L/100km, a figure that should be achievable when driving predominantly on the highway. Your actual consumption will depend on the type of driving and traffic conditions.
However, the driving experience is not without its shortcomings. I noticed some inconsistencies in the throttle calibration, and the engine and gearbox software could benefit from further fine-tuning. Although the dual-clutch transmission shifts smoothly, the throttle response could be better calibrated to make acceleration feel more natural.

There are also a few equipment omissions worth considering. The lack of a rear-view camera may be a deal breaker for some buyers, although rear parking distance sensors are fitted. The rear cabin also gets just one USB port, which limits charging options for passengers.
One notable ownership benefit is GAC’s lifetime engine warranty, which adds some reassurance for buyers planning to keep the vehicle for an extended period.
The Emzoom Nova has distinctive styling, a comfortable cabin and competitive power figures for its price. However, the throttle calibration and missing convenience features leave room for improvement. It is worth considering if you want something that looks different from the usual compact SUV options, but those compromises should form part of your decision.
Priced at R356,100, the GAC Emzoom Nova offers an alternative in the compact SUV segment. It has its strengths, but a few improvements to the driving calibration and equipment list would make it a more convincing package.






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