For the second time in three years, Mazda has won the accolade for the most beautiful concept at the 33rd Festival Automobile International.
“The VISION COUPE uses reflections to express a sense of vitality, the next step for KODO design,” said Ikuo Maeda, whose full title is the managing executive officer in charge of design and brand style. “This car embodies a delicate Japanese aesthetic, and to be recognized here in the ‘City of Art’ two years after the RX-VISION was awarded the same honour is very gratifying. We want to retain our identity as a Japanese brand as we continue making cars with global appeal.”
There is no denying that this one hell of a beautiful from the guys at Mazda. The Vision Coupe was chosen by a jury which included automobile and motorsport experts as well as renowned architects and fashion designers. The Vision was chosen from nine other models nominated for the major award. You have to admit that this car has so much soul oozing through it, we’re actually not surprised it clinched such an accolade.